Custom CRM / Built Around How You Work

Your pipeline.
Your data.
Finally yours.

Keel builds purpose-built CRMs on Google Sheets for independent B2B businesses. Live in 14 days, no licence fees, no generic software that ignores how you actually sell.

See how it works →
14-day delivery guarantee
No licence fees, ever
Your data, your account
Keel / Sales Pipeline
Prospecting 6
Hartley Foods
Specialty Foods
$4,200
Pacific Spirits
Beverage Dist.
$8,900
Mercer Supply
Wholesale
$3,500
Proposal 3
Riverbend Co.
Food Service
$12,400
North Trade
Distribution
$7,800
Won 4
Schenk Wines
Wine Import
$18,600
Delta Fresh
Produce Dist.
$9,100
$64k
Pipeline value
87%
Data complete
12
Follow-ups due
01 / The Problem

Generic tools weren’t built for your business.

HubSpot, Salesforce, Pipedrive. Built for the average company. You have specific accounts, workflows, and reporting needs no off-the-shelf tool maps onto. The result is software your team ignores and data you can’t trust.

01“I can’t see at a glance who I need to call this week.”
02“Our account data is in three different places.”
03“We pay for Salesforce but only use it to log calls.”
04“The last rep who left took the relationships with them.”
05“My team just doesn’t use it.”
02 / What Keel Is
Feature 01
Live in 14 days.

The Sprint tier is guaranteed live within 14 business days of scope sign-off. Not a year-long IT project. A working CRM your team can use by next month.

14-day guarantee
Feature 02
Your data. Your account.

Built on Google Sheets and Apps Script. Your team already knows the interface, you own the data outright, and there is no vendor lock-in. Leave any time and take everything with you.

Zero lock-in
Feature 03
Built around your workflow.

Accounts, territories, reorder cycles, visit logs. Every module is designed from scratch around how your business actually operates, not adapted from a generic template.

Exact fit
Feature 04
Grows as you grow.

Monthly retainer covers updates, new modules, report changes, and priority support. Your CRM evolves with your business. No change request bureaucracy, no re-scoping fees.

Ongoing support
03 / How It Works

From first call to live system in four steps.

Every engagement follows the same four-step process. You know the cost before we start, and you see the system before you sign off.

1

Free CRM Audit

A focused 45-minute session. We map your current data setup, identify exactly what is not working, and specify what your CRM needs to do. No charge, no obligation.

Free / 45 minutes
2

Scoping & Proposal

A fixed-price proposal delivered within 48 hours. You know the exact cost, the exact deliverables, and the exact timeline before a line of code is written.

Fixed price / 48 hours
3

Build & Handover

We build, test, and document your CRM. Sprint tier delivery is guaranteed in 14 business days. Full walkthrough with your team on handover. You own everything from day one.

14-day delivery
4

Ongoing Support

Monthly retainer covers updates, new fields, report changes, and priority access. Your CRM improves as your business grows. Cancel with one month’s notice.

No contract
04 / Pricing

Simple, transparent tiers.

One-time setup fee and optional monthly support. No per-seat licences. No annual contracts.

Sprint
Sprint
Core CRM, live in 14 days.
$2,500
+ $100/mo support (optional)
  • Account & contact database
  • Pipeline & opportunity tracker
  • Activity & visit log
  • Up to 5 custom views
  • 14-day delivery guarantee
  • Team handover & documentation
Most Popular
Build
Build
Fully custom, deeply integrated.
$5,500
+ $200/mo support (optional)
  • Everything in Sprint
  • Territory management
  • Reorder & buying cycle tracking
  • Email & calendar integration
  • Custom reporting dashboard
  • Branded, mobile-optimised interface
  • Priority support
Platform
Platform
Multi-user, mission-critical.
Custom
From $10,000 / quoted per project
  • Everything in Build
  • Multi-user & role-based access
  • Automated reporting & alerts
  • ERP / inventory integration
  • Onboarding training programme
  • Dedicated account management
  • SLA-backed support
05 / The Comparison

Why not just use HubSpot?

The honest answer. Generic CRMs are built for the average business. Yours is not average.

What MattersHubSpot / PipedriveKeel
Workflow fit✗ You adapt to the tool✓ Tool built around you
Ongoing cost$200–500+/mo per seat$100–200/mo flat
Data ownershipVendor-held / leave and lose it100% yours, always
SetupWeeks of configuration, still wrongWe handle everything
Training burdenHigh / new interface and logicLow / it’s Google Sheets
FlexibilityLimited by the platformAnything, on request
14
14 Day Guarantee

If we miss the deadline,
you don’t pay for the build.

Every Sprint engagement comes with a 14-day delivery guarantee. If your CRM is not live and handed over within 14 business days of scope sign-off, the setup fee is waived. No caveats. No negotiation.

06 / Get Started

Start with a free CRM Audit.

  • Current data and workflow review
  • Gap analysis, in writing
  • Specific recommendations
  • Fixed-price scoping if you proceed

45 minutes. No pitch. No obligation.

Book Your Free Audit

We’ll confirm your slot within one business day.

✓

Request received

We’ll confirm your audit slot within one business day.